Our Expertise

Our One + One partners bring deep functional expertise, a shared business development mindset and collaboration to drive exponential outcomes.

Go-to-Market Strategy

Create effective ways to deliver sales and revenue objectives.

Define and prioritize customer segments.
Construct specific use cases to summarize what these segments need to do.
Identify the current challenges the customer segment is facing – what are the pain points around the use cases?
Outline the specific reasons why the customer segment should select your product and the impact of your solution on their business.
Set sales objectives.
Determine direct and indirect channels for reaching these customer segments.
Leverage our network to find, nurture and close leads.

Deliver sales and channel enablement assets.

Build strategic plans for your core business or new product launch
Deliver assets for sales and/or channel partners, including pitch decks, sell sheets, whitepapers, and more

Generate demand with campaigns and operational effectiveness.

Develop campaigns for demand generation to fill lead pipeline, leveraging channels including email, social media, and SEM
Marketing Operations support to design lead management and sales engagement plans
Consultative support for selecting Marketing technology

Product Management

Develop product strategy, roadmap and feature definition.

Set a product vision that delivers meaningfully unique value based on customer demands.
Define personas, analyze market and competitive conditions.
Provide cross-functional leadership for development – often across engineering teams, developers, sales, marketing and support.
Track progress against the product release plan and roadmap.
Determine pricing models.
Develop value propositions and differentiators.

Brand / Content Strategy

Create a strategic brand that resonates with your core audiences.

Develop brand architecture for core brand and/or individual products.
Develop core positioning, messaging, and design for your brand.
Deliver a package of branded items to help your start-up business (core deck, logos, brand guide, messaging).

Deliver content that generates brand affinity and leads.

Develop thought leadership/content plan to advance your brand story and reach.
Develop content calendars and deployment plan for your marketing channels (ie. social, blog, newsletters, etc.).
Copywriting or editing
Website content strategy

Corporate Development

Create actionable plans for growing, restructuring or establishing new partnerships.

Global Expansion

Expand your business to serve the global market…especially the Asia Pacific region.

Research & Development

Contribute to long term profitability and the ability to stay ahead of competition.

Identify talent – engineers, industrial scientists, researchers, developers – who can help you drive innovation for products and processes.
Develop plans to build resilience into your supply chain.

Legal / Governance

Legal support services for the entire business lifecycle.

Product and UI/UX Design

Design that delivers simple, stunning and usable products that enhance people’s lives

Fintech / Payments Integration

Help companies create, improve and refine their go-to-market strategic plans around integrated payments

Sales Go-to-market (e.g., pricing, gateway & Hardware selection/implementation,…)
Technology Enablement (e.g., mobile, online, in-person solutions, Payment Facilitator (PayFac) enablement, …)
Operational readiness (e.g., uptime with redundancy, EMV integration/support,…)

We Assist Acquirers, ISO’s, ISVs, PayFacs, and Merchants navigate the complexities of an ever changing fintech world…

Help companies create, improve, and refine their go to market strategic plans around Integrated Payments. Services are inclusive of Technology Enablement, Sales Go-To-Market, and Operational readiness.
Expansion from existing solutions, pursuing new verticals, geographical areas, or enhancing functionality, and even creating from scratch a fintech/payments capability
Establish the best path to market to meet their business goals
- Pricing
- FAQs
- Gateway Selections and Implementation
- Hardware Selection and Implementation
- Operation and Client Service Success
Identify, introduce, and help establish relationships with the correct parties to quickly get to market.
- Experts on Uptime with Redundancy
- Fintech Solutions that Integrate best for Operating Systems
Working as part of the team to identify the specific capabilities resources, and work to execute to the established strategic plan
Support of both Card Present and Card not Present solutions, true multi-channel (Mobile, Online, In person) solutions, EMV integration and support, Payment Facilitator (PayFac) enablement, Operational support, hardware solutions, and software solutions
Establish direct sales, partner sales, or SaaS solution opportunities